The managing director wanted an achievable finance plan that was affordable and flexible. He therefore asked for help in the following areas:

• Developing an overall marketing strategy for the product and a pragmatic (cost effective) tactical marketing plan to bring the product to    market
• Determine working capital requirements – after taking account of new operational requirements and cost of implementing the marketing plan
• Create a finance strategy for the business

We worked with the managing director to:

1. Create a marketing strategy that identified the most attractive market sectors; the order in which they should be tackled and a potential product development plan
2. Create a sales and marketing calendar that identified all the activities associated with launching and supporting the product – from website to demos to technical sales to direct mail, etc.
3. Determine the working capital requirements and timing of these
4. Create a realistic finance strategy – raising the required funds in stages
5. Provide support during presentation to lenders for initial funding
6. Support the team in implementation of the marketing strategy – e.g. development of collateral, telemarketing, etc.

This is an ongoing assignment. Client has raised initial funds. Platinum is managing roll-out of the sales and marketing plan.

“Platinum has a good grasp of issues at all levels. Not frightened of hard work.”